Boldly RECORDING PRODUCTS, ACCESSING NEW MARKETS

28/04/2023

Worrying before the pandemic
Before the Covid-19 pandemic affected Vietnam, Yen Duc received an average of 2,000-3,000 foreign visitors every month, mainly from European countries. With a stable number of visitors, income from tourism has significantly improved people's lives, helping them have more conditions to preserve and preserve the unique cultural beauties of this beautiful land.

However, in February 2020, when the Covid-19 epidemic broke out, tourism activities in Yen Duc immediately staggered. The company was forced to close the tourist area before the Government required the tourism business to suspend operations. At the end of April 2020, after the Government's efforts, the Covid-19 epidemic was gradually controlled in Vietnam. After that, tourism activities in Quang Ninh were reopened, tourist destinations that mainly welcome foreign tourists like Yen Duc continued to face other great difficulties. In particular, how to attract domestic tourists when community tourism is not the top concern of Vietnamese people? How not to lose dedicated and skilled officers and employees? How to make Yen Duc vibrant again?...

Towards professionalism, reach out to new markets

Sharing about the determination to restore the tourist area's activities, Director of Yen Duc Village Tourism Joint Stock Company Ly Thi Hang said: The unit has carefully studied the psychology, trends and financial conditions of people Vietnamese people when traveling. From there, build and redesign travel programs with many new ideas, to bring visitors more interesting experiences. Bringing the best travel products to visitors at the lowest prices is the company's direction at this time. To implement, the company has renovated the office area into a country market during the trade period with attractive food and drink stalls for visitors. When coming to the countryside market, visitors will be able to exchange cash into stamps like the subsidy period for shopping and dining activities here.

Aiming to exploit the group of students who are students in schools, the company has built the program "Amazing Race" in addition to experiential activities such as catching crabs, catching fish... in the process of decoding. mysteries, the children bond with each other and express their individuality. In addition, instead of focusing on long-term tours as before for European customers, the company has now built short-day tours and deployed a tour stimulus package of 99,000 VND/person from May 30 to June 20, 2020. (from Monday to Friday) for many interesting activities such as: Watching water puppetry, trying your skills as a farmer with rice milling activities, exchanging experience stamps at the subsidized trade area, motorbikes Free electricity, take pictures and visit the village with peaceful, fresh scenery...

Statistics from May 30 to June 9, Yen Duc Village Tourist Area welcomed nearly 2,000 visitors, many schools have registered to bring students to visit and experience right after the end of the school year, the number of staff, Employees have returned to work, reaching 70% compared to before the time of the epidemic. Looking from the story in Yen Duc Village Tourist Area, it shows that the Covid-19 pandemic is a test. If each enterprise can find a way to overcome the difficult period, restructure the products it provides, become professional, and approach new markets, then this is an opportunity to create a breakthrough development momentum.

P. Nam - People's Deputies Electronic Newspaper

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